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All Stories: Nike

Nike and Adidas ask Trump for tariff exemption

The Footwear Distributors Retailers of America trade group (FDRA) urged U.S. President Donald Trump to exempt shoes from reciprocal tariffs in a letter signed...

Nike sued over closure of crypto business

NEW YORK: Nike was sued on Friday by purchasers of Nike-themed non-fungible tokens (NFTs) and other cryptocurrency assets who said they suffered significant losses...

Nike to post worst revenue fall in 5 years

Nike is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new products failed...

Nike’s new CEO plans to go back to basics

Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's plan to turn...

Nike sees gold rush with Paris 2024

The summer Olympics is turning out to be a rare win for Nike as the global sporting event has helped boost demand for the...

Nike stock plunges after gloomy sales forecast

Nike's stock slumped 20% on Friday as a forecast for a surprise drop in annual sales amplified investor concerns about the pace of the...

Nike warns of revenue dip

Nike warned on Thursday that its revenue in the first half of fiscal 2025 would shrink by a low single-digit percentage as the world's...

Nike to cut about 2% jobs to lower costs

Nike will cut about 2% of its total workforce, or more than 1,600 jobs, the sportswear giant said late on Thursday to lower expenses...

Vietnam shoemaker for Nike, Adidas cuts almost 6,000 jobs

HANOI: One of Vietnam's largest shoe manufacturers for brands such as Nike and Adidas will cut thousands of workers at the end of next...

Metaverse: Nike buys virtual sneaker firm

Why buy the latest pair of sneakers, when you can buy the latest pair of virtual ones from Nike instead? Nike joined the wave of...

Nike wins bid to halt sales of Lil Nas X ‘Satan Shoes’

The sneakers are customized versions of the Nike Air Max 97 sneakers that purport to contain one drop of human blood

Nike sues company that made ‘Satan Shoes’ with Lil Nas X

The shoes are purported to contain a drop of human blood and are produced by a New York-based company

Adidas pushes online sales and sustainability in five-year plan

Like rivals Puma and Nike, Adidas will put a bigger focus on the women’s market, announcing a partnership with Peloton, which has seen a surge of subscribers during the pandemic

Celebrity lawyer found guilty in Nike extortion case

He has been jailed in Manhattan since Jan. 17 after California prosecutors said he violated his bail conditions

Brand in damage control mode after basketball star’s shoe shreds

Nike was in damage control mode after basketball star Zion Williamson suffered a knee injury when his shoe shredded during a marquee game attended among others by Barack Obama and Spike Lee.

Next-generation self-lacing basketball shoes unveiled

In the 1980s, the "Back to the Future" film franchise suggested we would all eventually wear self-lacing sneakers.

Here’s why people are burning and banning Nike products

NEW YORK: While nike stands as a popular brand worldwide Americans in general have taken a different turn as they have started burning and...

Adidas takes 12-10 lead over Nike in World Cup shirt deals

BERLIN: Adidas can declare itself the winner over arch-rival Nike in the upcoming soccer World Cup even before the first match kicks off as...

Nike unveils Pro Hijab for Muslim athletes

Nike has announced that it would release a Pro Hijab for female Muslim athletes in spring 2018. Nike is an American multinational company engaged in...

Nike to continue with Sharapova, lifts suspension

LOS ANGELES, UNITED STATES: The US sports goods firm Nike has announced to resume its sponsorship of Maria Sharapova, insisting the banned Russian star had not intentionally committed a doping offence.
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