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Joker: Folie à Deux: A Flop in the Making

Joker: Folie à Deux, the highly anticipated sequel to the critically acclaimed 2019 film, was released on October 4, 2024, and failed to ignite...

The Surprising Rise of the Stanley Cup

From a decent legacy inspiring $75 million sales figures to raking a whopping amount of $750 million. That’s how Stanley, the drinkware company closed...

Baby formula makers still breaking global marketing rules – report

Almost all parents and pregnant women in China, Vietnam and the United Kingdom are exposed to "aggressive" formula milk marketing campaigns that breach global...

Google to waive ad serving fees for news publishers

Google says it will waive for the next five months the small fee it charges news publishers to decide which ads to show on their online properties

Anushka Sharma interacts with fans on WhatsApp for film promotion

Filmmakers derive innovative ways to promote a film and this time makers of ‘Phillauri’ adopted a complete novel strategy to draw fan focus and...

Apple, Google, Coca Cola top list of 100 most valuable brands

NEW YORK: Apple Inc, Alphabet Inc's Google and Coca-Cola Co topped the list of the world's 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings, according to a new report from brand consultancy Interbrand.

Luxury brands struggle to attract Internet generation

SAN FRANCISCO: Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.

Poor countries increasingly targeted by tobacco marketing

GENEVA, SWITZERLAND: Faced with falling sales in richer nations, the tobacco industry has increasingly marketed their product in the developing world, where restrictions on promoting smoking are more relaxed, a new study said Tuesday.

Volvo to launch online car sales in marketing shift

PARIS: Volvo Car Corp said it will start selling vehicles online as it rolls out new models to compete with German luxury rivals such as BMW.
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