ISLAMABAD: Gold rates, which saw a decline over the past two days, have surged today, Friday, July 18, 2025, in Pakistan and globally, according to the All Pakistan Sarafa Gems and Jewellers Association.
The gold rates of 24 karat per tola gold increased by Rs. 2,500 and were traded at Rs. 357,600 on Friday as compared to its sale at Rs. 355,100 on the last trading day.
The rates of 10 grams of 24 karat also increased by Rs2,143 to Rs. 306,584 from Rs. 304,441, and for 10 grams of 22 Karat it went up by Rs. 1,964 to Rs. 281,045 from Rs. 279,081.
The rates of per tola and ten-gram silver increased by Rs. 48 and Rs. 44 to Rs. 4,012 and Rs. 3,439 respectively.
The gold rates in the international market increased by $25 to $3,351 from $3,326, whereas that of silver rose by $0.48 to $38.28 from 37.80, the Association reported.
Gold Rate Trends and Their Role in Contemporary Investment Strategy
Gold has long been regarded as a stable and reliable investment, particularly during periods marked by inflation, geopolitical tension, and economic uncertainty. Historically serving as both a form of currency and a symbol of wealth, it remains a preferred asset for investors seeking security amidst market volatility.
The evolution of digital finance, through platforms offering gold-backed Exchange-Traded Funds (ETFs), mobile trading services, and other digital solutions, has significantly expanded access to gold markets. This shift has enabled even small-scale investors, especially in the Gulf region, to engage with precious metals in ways previously reserved for institutional players.
Current gold rate fluctuations reflect persistent global demand, underscoring cautious investor sentiment in the face of unresolved economic and geopolitical challenges.
In Pakistan, the gold rate plays a particularly vital role, shaping investment behaviour and consumer preferences. Amid ongoing economic pressures, tangible assets like gold have gained favour for both ornamental and investment purposes.
For informed decision-making, staying abreast of daily gold rate movements is essential, whether one is investing in bullion or purchasing jewellery.
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